Herban Haus Legends | Showcasing Brands That Move Culture

Client

JARS Cannabis

In 2022, Diana served as the Head of Marketing and Creative Director at JARS Cannabis, leading the rebranding efforts to evolve the visual identity and color palette in line with the brand’s growth and cultural relevance. By 2024, as the brand continued to expand, JARS recognized the need for a color refresh to reflect a more modern, bold identity while staying true to its roots. In 2024 and 2025, JARS Cannabis hired Herban Haus to execute the brand evolution, reworking the brand system, excluding the iconic logo and wordmark. This resulted in a more cohesive and refined design that captured the brand’s expanded vision and positioned JARS Cannabis for future growth.

Project Details

year

2024-2025

Services

Brand Strategy & Positioning

Digital & Experiential Ecosystem

Challenge

Evolving the Brand to Match Its Growth

As JARS Cannabis continued to grow, its original visual identity began to feel disconnected from the brand’s evolving modern spirit and cultural influence. The challenge was to create a bold, dynamic visual identity that captured the brand’s essence: a disruptive and innovative force in the cannabis market, while honoring its Detroit origins. The visual refresh had to embrace a futuristic and energetic vibe, inspired by Tokyo’s urban edge.

Goal

A Bold and Modern Visual Identity

The goal was to refresh the brand’s visual identity to:

Reflect JARS Cannabis’ growth while maintaining a connection to its Detroit roots.
Evolve the color palette and design system to create a modern, bold identity.
Align with the brand’s core values of authenticity, disruption, and innovation, while ensuring the design remained bold, dynamic, and aligned with the brand’s future vision.

Solution

A Bold and Cohesive Brand System

By 2023, JARS Cannabis saw remarkable growth:
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344% increase in Instagram followers within a year, boosting brand engagement and affinity.
10x ROI on marketing investments, driving brand awareness and e-commerce success.
$1.3 billion increase in customer lifetime value, fueled by loyalty and innovation.

As the brand continues to evolve into 2024 and 2025, JARS Cannabis is poised for further growth, expanding its market share and strengthening its premium position.

Herban Haus revamped JARS Cannabis’ visual identity to reflect its raw energy, innovation, and modern spirit, blending Detroit’s industrial grit with Tokyo’s bold streetwear culture for a premium cannabis aesthetic.
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Color Palette: High-contrast base with vibrant neon accents inspired by Tokyo’s street style and Detroit’s dynamic art scene.
Typography: Bold Power Grotesk headlines paired with clean Soleil body text, balancing boldness with clarity.
Brand Messaging: Bold and authentic, celebrating JARS’ disruptive energy, self-expression, and premium quality.
Imagery & Iconography: Raw, candid shots of Detroit’s street culture, paired with geometric, organic icons reflecting creativity and authenticity.

Gallery

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