The cannabis industry isn’t in its infancy anymore.
It’s projected to hit $45.3B by 2025. Margins are thinning. Regulations are tightening. Competition is multiplying.
And the brands that will make it?
Aren’t just selling flower.
They’re building infrastructure.
Let’s break down the real tech stack cannabis operators are using in 2025—and what each piece actually does.
1. Point-of-Sale (POS)
Your foundation. Get it wrong, and the whole system collapses.
- Cova – Used by 2,000+ dispensaries; offline mode + compliance built-in
- Dutchie POS – Streamlined, multi-location friendly, integrated with e-comm
- Treez – Enterprise powerhouse with analytics muscle
- BLAZE – Ideal for delivery-first or vertically integrated brands
- Flowhub – Metrc-friendly, great for midsize ops
84% of dispensaries cite “ease of compliance” as their #1 POS factor.
2. E-Commerce & Menus
If your online menu looks like a spreadsheet, you’re losing sales.
- Jane Technologies – SEO-rich, used by 2,500+ stores
- Dispense – White-label, UX-forward, tracks conversions
- Dutchie E-Commerce – Built-in to Dutchie POS
- Weedmaps – Discovery tool, not a full storefront
70% of cannabis consumers shop online before visiting a store.
3. CRM, Loyalty & Lifecycle
This is where your money lives.
If you don’t know your customer, you don’t have a brand—you have a transaction.
- Alpine IQ – CDP + loyalty + real-time segmentation
- Springbig – Loyalty and SMS; cannabis-specific
- Klaviyo – Best-in-class flows; especially for DTC brands
- Happy Cabbage – Automated winbacks based on spend + behavior
- Airship – Scales SMS + push for apps and large audiences
Less than 25% of cannabis brands have a functioning CRM strategy.
Meanwhile, retention costs 5–7x less than acquisition.
4. Data & Analytics
Guesswork doesn’t scale. But data does.
- Headset – Basket size, brand rank, velocity, customer insights
- BDSA – Macro trends and market forecasting
- LeafLink Insights – Wholesale data + ordering behavior
- Trym – For cultivators: sensors, insights, yield tracking
- Looker / Tableau – Ideal if you’ve got a data team
Brands using real-time dashboards grow 30% faster than those that don’t.
5. Compliance & Track-and-Trace
You can’t build loyalty if you lose your license.
- Metrc – Required in 20+ states. Clunky but necessary.
- BioTrack – Another state-level option
- Canix – ERP meets compliance for cultivators + manufacturers
- Simplifya – Compliance audits + SOP tools
6. Inventory & Forecasting
Over-ordering kills margins. Under-ordering kills trust.
- Treez Back Office – Supply chain visibility for retailers
- GrowFlow – End-to-end platform for SMBs
- LeafLogix – Integrated into Dutchie ecosystem
7. Paid Ads & Programmatic
Yes, you can advertise cannabis. You just need the right partners.
- Surfside – Cannabis-specific DSP; retargets using POS data
- Fyllo (CannaVu) – Publisher network + compliance guardrails
- Wana Media Stack – 1P data used for targeting across channels
- CannaPlanners – Digital marketing for cannabis and dispensaries
Brands using programmatic see 22% more in-store traffic.
8. Internal Tools
You’re not a startup anymore. Start operating like a business.
Final Word
You don’t need every tool on this list.
But if your POS doesn’t talk to your CRM… if your email isn’t based on behavior… if your data is in a spreadsheet…
You’re not building a stack.
You’re building a liability.
Integrate. Automate. Retain.
That’s how you survive 2025.
And if you need help building it all into a revenue engine?
You know who to call.
Want a tech stack that drives your cannabis business—not just your data? Let Herban Haus design your digital backbone—one system at a time.
Herban Haus helps cannabis brands build systems rooted in sustainability, retention, and cultural relevance. If you’re ready to stop performing and start leading, let’s build something that lasts.
